Navigator and Consent
|Top Previous Next|
The ICO guidance suggests that it not necessarily a requirement to gain new consent from customers.
However, it should be a rule that customers and prospects are given the opportunity to review and refresh their consent easily.
Navigator provides the ability for a marketing mailshot/SMS to include a link that the customer can click on which will then display their Contact Preferences and allow them to update.
To see this in action, please view this video :-